PUR PROJECT
MOUNTAINS + TRAILS + WATER + WILDLIFE
Protect the Places We Play.
Utah isn't just where we live. It’s where we hike at sunrise, fish at dusk, run trails with friends, teach our kids to love the outdoors, and find peace in wild places.
But the Utah we love is under pressure.
More growth. More traffic. More erosion. Less water. Less habitat.
PUR Project exists to ensure they inherit more.
Roger's Journey
Roger's Journey
Why Now?
Utah is changing fast. The landscapes that define our lifestyle are being stressed like never before.
Mountains impacted by wildfire damage, erosion, and invasive plant loss
Trails overused and underfunded for maintenance
Water, lakes, rivers, and streams threatened by drought, pollution, and shoreline damage
Wildlife facing habitat loss and fragmented migration corridors
This isn’t about politics.
This is about stewardship—protecting what we love while there’s still time.
PUR MTN
THE MOUNTAINS THAT DEFINE US
Our mountains hold our snowpack. They feed our rivers. They shelter wildlife. They give us perspective. But they are scarred by wildfire, invasive species, erosion, and overuse.
When mountain ecosystems collapse, everything downstream suffers.
Your support helps fund:
• Native plant restoration
• Post-fire recovery projects
• Erosion control initiatives
• Education on responsible recreation
Protect our peaks, protect the future.
PUR TRL
THE TRAILS THAT CONNECT US
Utah’s trails connect neighbors, families, and communities.
They are where:
• Kids learn resilience
• Friends build bonds
• Individuals find clarity
But damaged trails destroy surrounding ecosystems and threaten long-term access.
Your support helps fund:
• Trail maintenance and repair
• Volunteer stewardship programs
• Sustainable trail design
• Leave No Trace education
Healthy trails mean lasting access.
Lasting access means generational tradition.
PUR WTR
THE WATER THAT SUSTAINS US
In Utah, water is sacred.
Our lakes, rivers, and streams sustain wildlife, agriculture, and families. Yet drought, pollution, and shoreline degradation threaten their survival.
If water disappears, so does everything that depends on it.
Your support helps fund:
• Lake and river clean-ups
• Shoreline restoration
• Water conservation education
• Youth stewardship programs
Every drop we preserve today protects tomorrow.
PUR WLD
THE WILDLIFE THAT MAKES UTAH WILD
The sight of elk on a ridgeline.
The sound of geese overhead.
The flash of trout beneath clear water.
Wildlife is not scenery — it is life in motion.
Habitat loss and expanding development threaten the delicate balance that allows Utah wildlife to thrive.
Your support helps fund:
• Habitat preservation initiatives
• Wildlife corridor protection
• Conservation education
• Partnerships supporting research and restoration
When our wildlife thrives, Utah thrives.
GET PUR SWAG | SHOW U CARE
★★★★★
“Love wearing my PUR MTN shirt! Not only is it crazy comfy, but it makes me feel good to help spread awareness about protecting our mountains.
— Roe S.★★★★★
“We are an outdoors family! Luv skiing, hiking, mtn biking, and fishing together. We got all the PUR shirts and proudly wear them everywhere!”
— The Sanders Gang★★★★★
“My trail running mate from Utah sent me this PUR TRL shirt! So cool! I can't wait to run the beautiful Wasatch trails this summer!
— Anya C, UK
PUR DONATIONS MATTER
Government funding alone is not enough.
Waiting for someone else to fix the problem is not a strategy. Real preservation requires people who care enough to act.
Your donation:
• Funds real, measurable projects
• Supports community-driven stewardship
• Protects access for your children and grandchildren
• Preserves the Utah you love
This is about sharing the responsibility.